Supermarket Sweep

Waitrose has recently announced it’s launch of a ‘budget range’. Now this can be seen as one of two things; either they are in trouble as a company and need to critically re-think their future before something fatal occurs, or they are extremely successful at this present time and can afford to produce this kind of offer for customers who are finding times hard during the recession.

If the latter is to be believed then Waitrose may be a good company to invest some money into at the moment. The credit crunch is affecting most people but those who are at the higher end of the tax payers band will feel it somewhat less than a lower rate tax payer. It is well documented that Waitrose is for the ‘more affluent’ shopper but of course, this does not mean that everything remains affordable.

It appears that Waitrose may have tapped into a market whereby their ‘budget range’ will pull in new customers, it certainly won’t harm their existing customers or their profit margins if things go according to plan.

Whichever way you interpret the reasons behind their ideas, the fact of the matter is, an eye should be kept on the fact that there has been movement. Are Waitrose set to disappear into the abyss of financial despair or are they going from strength to strength? Seems like a potential gambling matter for those of you thinking about having a flutter.